Chinese fruit import market is the rapid development and evolution, supply and distribution channels will change in the next five years. Domestic and foreign retailers will play a more important role to occupy a larger market share, overseas direct mining will become more popular.

Retailers will be more influential

China imported fruit market traditionally dominated by the wholesale market. Foreign supermarket chains, which initially entered the Chinese market, face double competition from retail fruit stores and local supermarkets. In some areas, foreign supermarkets and even no market space. The Chinese local retailers can not keep up with international standards, so there is no direct overseas direct mining plan or the ability to directly purchase to foreign growers. The traditional wholesalers to provide foreign growers platform, the establishment of the distribution of domestic and foreign retailers Bridge

Overseas direct mining will be developed

"The market is changing. By the impact of the RMB exchange rate and more diverse competition, profits began to shrink. When margins are thin, retailers tend to bypass middlemen and work directly with growers, a trend we will see over the next few years. International retailers will be the first to make this change, they have a better understanding of the international market, have a stronger international network, and usually by other branches in the country to keep in touch with the growers. For example, GESEX has grown into a global supplier of cooperation with supermarkets across the continent."

"China's domestic supermarkets are still in a backward position, but will be rapid development. International and domestic supermarkets are supported by growing demand for imported fruits. In China, another form of retailers has begun to develop - the sale of high-quality fresh chain stores. Like Baiguoyuan such shops has become an important game player on the market. Domestic retailers and chain stores are doing better and better able to purchase directly."

Understanding needs is key

Wholesalers encountered such problems, the need to quickly digest a large number of overseas fruit. Retailers need to know more about this situation. Retailers can be daily, weekly, according to the monitoring and understanding the needs of. They are better able to plan ahead and make informed purchase decisions, such as a few weeks before the spring festival. In the next five years, I expect retailers to control the fruit industry will increase. WAL-MART and other international companies are investing Chinese penetration, cold storage and open new stores. They will face more intense competition from supermarkets such as Ol and Vanguard, which are becoming more and more professional. Wholesale industry will move forward. Smaller wholesalers may be the fittest. It is necessary for us to understand and meet the needs and to sell a larger quantity at a faster pace, with a nationwide business and in all the wholesale markets. I expect the number of wholesalers will be reduced, but these wholesalers will be more powerful in the Greater China region integration."